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Firstly, our designers must have your safety in mind. That means no nasty phthalates in toys that go into your private parts and brands that make quality toys that don’t break during use.

Secondly, pleasure. We don’t want you to feel like you’ve got a lawnmower inside you. Adult toys must provide pleasure, and in our case, the product must also feel luxurious and be the best in class.

Thirdly, visually pleasing to the eye. Someone once said “You eat with your eyes” and we believe it to be true with sex toys too. You have to start with anticipating and when it comes to sex toys the first exposure with the toy will be your eyes (hopefully on our website!).